In today’s business environment nothing is more relevant or damaging to a company’s brand and products than the proliferation of online retailing and the compounding issue of downward pressure on advertised prices. Brands are losing millions of dollars in equity and value everyday as advertised prices are pushed lower and existing sales channels are divesting from product lines that don’t protect their interests.

Minimum advertised pricing (MAP) and unilateral pricing policies (UPP) are the most important tools that manufacturers use to ensure that channels are not advertising pricing that is detrimental to a company’s brands. The Brand Protection Agency partners with companies to help establish, monitor, and enforce MAP policies that help a company and its brands meet its goals. After a MAP policy is established, the real work begins. Effectively monitoring and enforcing a MAP policy is the difference between ‘Corporate Speak’ and preserving and growing the value of a brand.

Partnering with the BPA is a cost-effective way to implement, monitor and enforce your MAP policy. Our consolidated expertise and resources ensure that you can protect your brand effectively and quickly.

Identifying which sellers are selling your product, and through which online channels, is a vitally important information. The world of e-commerce is vast and the effort to collect a full list of online sellers can be burdensome and resource-intensive. Our retailer discovery service quickly compiles a list of all of your online sellers, letting you focus your efforts on more important matters

Discover who is selling your products online from the following sources:

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